The success of a legacy program relies on good prospects, inspiring stories and a strategic approach to moving donors. Without this thoughtful and strategic approach, you may find yourself with disengaged donors and very few pledges. The million dollar question is: what actions/moves should you do at every stage of the process?

This very practical session will show you how simple it is to implement a 3-step pipeline matrix to move and inspire donors to leave a legacy to your organization and how to design engaging and personalized supporter journeys that will both excite and reinforce relationships with your donors.