Name
Fundraising Ethics: Special Considerations When Your Donors are Older Adults
Date & Time
Thursday, August 19, 2021, 11:15 AM - 12:15 PM
Robbe Healey, MBA, ACFRE
Description

Many of our best and most loyal major donors are senior adults. They may be cognitively aware and independent one day – confused and vulnerable the next. Health circumstances may suddenly change without your knowledge. Successful development officers have the insights, skills and abilities to assess donor circumstances and to determine whether a gift is in the best interest of the donor. Through discussion and case analysis, this session will explore the practical, moral and ethical issues in working with older adult donors, their advisors and family members.